Vizdale
  • D2C
  • Shopify
  • Brand & SEO
  • AI Photography

A doctor-formulated Ayurvedic skincare brand launched with a complete D2C system — copy, SEO, imagery, and store.

Revenue generated in the first 30 days post-launch.

22

Products written, optimized & live on launch day

130+

SEO keywords targeted across catalogue

15K

Visitors through CRO-optimized storefront

THE CHALLENGE

Good products don't sell themselves. In D2C, the brand infrastructure either earns the sale or loses it.

22 SKUs with no defined copy framework, no SEO, no imagery that matched the product's quality, and a flat catalogue that didn't match how customers actually buy. In Ayurvedic D2C, trust is the purchase trigger — and there was no trust architecture.

  • No content system meant no consistency across 22 product pages — credibility leak in a trust-driven category.
  • Without SEO, the products were invisible to customers already searching for what they sold.
  • No professional imagery to communicate product quality — customers read imagery as quality signal first.
  • Flat catalogue structure didn't match how Ayurvedic customers buy — by concern, not by product type.

Krti Herbals is a doctor-formulated Ayurvedic skincare and haircare brand. 22 SKUs. 6 concern-based combos. Classical Ayurvedic formulations made without chemicals, without compromise. The products were ready. The brand needed everything else — a voice, a storefront, a content system, and a visual identity that could compete in one of India's most crowded D2C categories. Vizdale built it.

Brand, copy, SEO, imagery, and Shopify — built as one system

Complete copy system

Tone, voice, and formatting rules defined first. Every product page built to the same standard: SEO-optimized title within 68 characters, benefit-led description in 28–33 words, 4 key benefits, A+ content (Benefits, How to Use, Ingredients), FAQs, trust badges, and cross-sells. 22 products. Zero inconsistency.

Full SEO build across every product

Keyword-rich URLs, title tags, meta descriptions, H1s, and 5–7 long-tail keywords per product. Built before launch so every product indexes from day one.

Image SEO on every asset

Every image across all 22 products — file names, alt texts, character counts validated. Built for search visibility and accessibility, not as an afterthought.

AI product photography at studio standard

A complete image suite for all 22 products produced using AI generation — primary shots, lifestyle frames, ingredient visuals, how-to-use sequences, A+ content images, and before/after sets. Calibrated to Krti's visual identity. Indistinguishable from a professional studio shoot.

Concern-based store architecture

Collections structured around Grey Hair, Hair Fall, Anti-Ageing, and Acne — the way customers think, not the way a catalogue is filed. Six combos built on top of that to drive routine-based purchasing.

Shopify build on Wonder theme

Full store: 13-section homepage, About Us, PLPs with smart filters (by concern, product type, ingredient), individual product pages with sticky mobile cart, pincode delivery checker, Judge.me review integration, and Doctor Formulated trust badges. 16 pages total. Mobile-first.

How we built it

Phase 1 — Content and copy framework. Voice, tone, and formatting rules defined before any copy was written. Character limits, benefit framing, ingredient presentation, and SEO conventions locked in.

Phase 2 — Product copy and SEO. All 22 products written individually — titles, descriptions, A+ sections, FAQs, metadata, URL slugs, and keyword targeting. Combo copy to its own compact format rules.

Phase 3 — Image SEO and alt text architecture. Every product image given a structured file name and alt text. Character counts validated. Naming conventions applied uniformly.

Phase 4 — AI product photography. Full image suite produced and refined for all 22 products. Each image briefed to match Krti's visual identity — minimal Ayurvedic backgrounds, natural props, authentic textures.

Phase 5 — Shopify design and development. Full store built: homepage, About Us, PLPs, product pages, utility and informational pages. Concern-based collections, combo pages, and all third-party integrations implemented.

Phase 6 — QA and launch. Complete store reviewed end to end — copy, images, metadata, navigation, collections, integrations. krtiherbals.com launched fully optimized.

What changed

Day-one search indexability — full SEO architecture built before launch. Consistent brand trust at every touchpoint — same voice, same standard, same credibility signals across all 22 products. 110+ AI-generated assets delivered at studio quality, fraction of the time and cost. Catalogue structured for how customers actually buy — concern-based navigation, combo architecture, and cross-sell blocks. Trust architecture at every decision point — Doctor-formulated badges, review integration, delivery checker, chemical-free credentials.

₹4,50,000 in the first 30 days — 15,000 visitors landed on a CRO-optimized store with trust architecture, concern-based navigation, and product pages built to convert. The revenue followed.

Krti had the products and the credentials. Vizdale worked with Krti to synthesize the voice, visibility, visual identity, and the store.